Marketing research in different settings
نویسندگان
چکیده
This special issue of the Journal of Business Research deals with a wide range of marketing research subjects. The papers pertain to the marketing–sales relationship, sport participants' satisfaction, importance–performance analysis, country of origin, internet banking, tourism and travel, and management leadership style. The ten papers in this special issue were selected from the papers presented at the 8th International Forum on the Sciences, Techniques and Arts Applied to Marketing, Academy and Profession, held at the Complutense University of Madrid, Spain, November 24–25, 2005. © 2006 Elsevier Inc. All rights reserved.
منابع مشابه
Availability and marketing of food and beverages to children through sports settings: a systematic review.
OBJECTIVE The current systematic review aimed to identify and critically appraise research on food environments in sports settings, including research into the types of food and beverages available, the extent and impact of food and beverage sponsorship and marketing, and views about food environments among key stakeholders. DESIGN A systematic review. Fourteen English-language studies (two w...
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